▲ Up
 
17:43 01-02-2015
MAIN Russian
About us On-line subscription
KazakhstanTajikistanUzbekistanKyrgyzstanTurkmenistanWorld
POLITICSBUSINESSINCIDENTSSOCIETYCULTURESPORTANALYSISSCIENCE
Twitter signs $230m mobile ad deal with Omnicom

Bishkek (AKIpress) - Omnicom Group Inc's media services division signed a deal worth $230m with Twitter Inc that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.

The two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a "first look" at new ad units and opportunities being developed by the microblogging site.

The deal is expected to drive better pricing and targeting, said Jonathan Schaaf, president of U.S. Digital Investment for Omnicom Media Group.

"Twitter's been a major advertising partner for our clients in the past...(Omnicom) wanted to form a closer business relationship with Twitter that extends beyond just media buying."

Twitter confirmed the deal but declined to comment further, the Wall Street Journal reported.

"The news reflects positive business momentum for Twitter and the fact that Twitter can sustain its revenue growth independently of growth in numbers of users given Twitter's uniqueness as a communications medium for marketers," Pivotal Research Group analyst Brian Wieser wrote in a note.

Twitter bought MoPub in September for $350 million in stock.

Omnicom's Schaaf said he expected mobile advertising to become a larger portion of overall advertising.

"The average consumer spends a quarter of their daily screen time with their mobile device and it's only about 10 percent of the total marketing dollars, so I'd expect that to level off."


Twitterfacebookprint
13:31 28.05.2014
LATEST NEWS
15:19 Kyrgyz economy to change after joining Customs Union – First Vice PM Sarpashev15:15 $13.1 million needed for full rehabilitation of Torugart checkpoint – State Customs Service15:02 45 conflicts registered in border areas in Batken region15:00 Gazprom to deliver 450mln m3 of gas to Kyrgyzstan in 2015 – Miller14:50 Ministry of Social Development and UN Population Fund organize consultations on violence elimination14:47 Authorities comment on Kyrgyzstan's debt to UN that deprived country's right to vote14:41 Alcohol industry is sore subject in Kyrgyzstan – State Tax Service14:31 Two heavy trucks collide on Kyzyl-Bel pass creating traffic jam14:25 Customs border of Kazakhstan, Kyrgyzstan must fully open by May 1: PM Otorbayev14:22 16 Kyrgyz athletes to participate in semifinals in boxing tournament in Bishkek14:16 Working group for creation of medical workers association established in Kyrgyzstan14:14 UNDP hands Kyrgyzstan equipment worth $130,00014:02 Life in regions: At-Bashi resident cooks 300 national breads a day starting work from 2am12:16 IS chemical weapons expert killed in airstrike in Iraq US17:35 No universal calculation parameters for comparison of shadow economies of different countries exist – President’s Administration17:21 Economy Ministry proposes to adopt list of goods to be exported and imported under license17:19 Tajikistan, WB discuss prospects of cooperation in agricultural sector17:12 10 of 22 MP candidates fail Tajik language test17:02 Uzbekistan takes part in food festival in India16:58 Kids in one of children institutions claim they were photographed naked in shower and toilet: expert
Astana
-11° C
Ashgabat
+3° C
Bishkek
+3° C
Dushanbe
+5° C
Tashkent
+1° C
exchange rates
 
67.84
59.81
9.57
0.87
209.18
184.45
29.51
2.66
6.09
5.38
0.86
0.08
2830.23
2436.16
389.63
38.43
3.95
3.50
0.56
0.05

© AKIpress News Agency - 2001-2015. All rights reserved
Use of the AKIpress.com materials must be accompanied by a hyperlink to www.akipress.com
Our address:
Moskovskaya str. 189, Bishkek, the Kyrgyz Republic
e-mail: english@akipress.org, akipressenglish@gmail.com;
Tel/Fax: +996(312)90-07-75