15:49 26-11-2014
MAIN Russian
About us On-line subscription
KazakhstanTajikistanUzbekistanKyrgyzstanTurkmenistanWorld
POLITICSBUSINESSINCIDENTSSOCIETYCULTURESPORTANALYSISSCIENCE
Twitter signs $230m mobile ad deal with Omnicom

Bishkek (AKIpress) - Omnicom Group Inc's media services division signed a deal worth $230m with Twitter Inc that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.

The two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a "first look" at new ad units and opportunities being developed by the microblogging site.

The deal is expected to drive better pricing and targeting, said Jonathan Schaaf, president of U.S. Digital Investment for Omnicom Media Group.

"Twitter's been a major advertising partner for our clients in the past...(Omnicom) wanted to form a closer business relationship with Twitter that extends beyond just media buying."

Twitter confirmed the deal but declined to comment further, the Wall Street Journal reported.

"The news reflects positive business momentum for Twitter and the fact that Twitter can sustain its revenue growth independently of growth in numbers of users given Twitter's uniqueness as a communications medium for marketers," Pivotal Research Group analyst Brian Wieser wrote in a note.

Twitter bought MoPub in September for $350 million in stock.

Omnicom's Schaaf said he expected mobile advertising to become a larger portion of overall advertising.

"The average consumer spends a quarter of their daily screen time with their mobile device and it's only about 10 percent of the total marketing dollars, so I'd expect that to level off."


Twitterfacebookprint
13:31 28.05.2014
LATEST NEWS
15:50 Belgian musicians to perform in Bishkek15:43 Ongoing reforms to help make profession of a lawyer prestigious – Justice Minister15:38 Borders expert criticizes work of commission on border delimitation15:28 Proton-M rocket-carrier launch delayed over technical problems - Roscosmos15:27 Regions provide humanitarian aid to those hit by earthquake in Issyk-Kul for 5 mln som15:14 Russian parliament signs military cooperation deal with Kazakhstan15:05 Kyrgyzstan to prepay for electricity to be imported from Kazakhstan14:59 South Korean surgeons successfully perform operations on six children with heart defects from Kyrgyzstan14:49 Special equipment for biometric data collection stolen in Kara-Kul14:46 Hyundai to implement projects for over $8 billion in Uzbekistan until 201814:41 China promises permanent APEC blue in 203014:33 Kyrgyzstan team to take part in FINA World Swimming Championships in Qatar14:22 Around 2,000 migrants from Kyrgyzstan work in South Korea14:03 Protests against Ferguson decision grow across US13:51 Kyrgyzstani cyclist takes gold at Grand Prix Cairo13:41 Vice Prime Minister Dil, Head of Bavarian State Chancellery discuss cooperation prospects13:28 Lower house of Kazakh Parliament sign amendments to bill on official development assistance13:20 Medical staff of Southern Center for Cardiovascular Surgery displeased with Government's attitude to cardiac problem13:07 Minor earthquake registered in Osh region12:51 30-cm snow covers Ala-Bel Pass, Chychkan Gorge
Astana
-12° C
Ashgabat
+4° C
Bishkek
-1° C
Dushanbe
+13° C
Tashkent
+6° C
exchange rates
 
71.61
57.58
9.40
1.28
224.93
180.87
29.48
3.99
6.30
5.08
0.83
0.11
3042.15
2388.25
390.42
56.91
3.54
2.85
0.46
0.06

© AKIpress News Agency - 2001-2014
Use of the AKIpress.com materials must be accompanied by a hyperlink to www.akipress.com
Our address:
Moskovskaya str. 189, Bishkek, the Kyrgyz Republic
e-mail: english@akipress.org, akipressenglish@gmail.com;
Tel/Fax: +996(312)90-07-75